-PASQUA WINES HAS RENEWED ITS SUPPORT FOR THE PROJECT “67 COLONNE PER L’ARENA DI VERONA” (67 COLUMNS FOR THE ARENA DI VERONA) ON THE OCCASION OF THE HUNDREDTH OPERA SEASON
The winery has supported, for the third consecutive year, the fundraising campaign of Fondazione Arena, which celebrates a special anniversary this year
Pasqua Wines, the winery that represents Verona and Valpolicella in the world with its collection of premium labels, has renewed its participation in 2023 in “67 colonne per l’Arena di Verona“, a Fundraising and Corporate Membership project launched in 2021 by the Fondazione Arena to symbolically rebuild 67 columns of the outer walls of the arena, collapsed in the earthquake of 1117.
The campaign, which in 2023 – between donations and sponsorships – managed to collect the record figure of 4.5 million euro (an unprecedented result in the history of Fondazione Arena and an increase of almost 1 million over the result achieved in 2022), relies on the involvement of entrepreneurs, companies and trade associations present in the area, united in protecting a cultural heritage of humanity that has become a point of reference for all Opera lovers.
Pasqua Wines was among the first companies to believe in and support the concept of the project “67 colonne per l’Arena di Verona”, a gesture of love testifying to the special relationship that binds the company, not only with the capital of Verona, but also with the art world in its many expressions.
Over the years, in fact, the winery has identified contemporary interpreters capable of translating the bold spirit, the drive for innovation and the desire for inclusiveness and curiosity that characterises the company’s vision into images and experiences. And, through the site-specific creations built in synergy with the artists, Pasqua Wines has always payed homage to the city where its entrepreneurial history began: from the installation AMYGDALA .n, on the façade of the historic Palazzo Maffei in the city centre, to Falling Dreams and Luna Somnium, imaginative and engaging projects redesigned for the Mercatali Galleries in Verona, all presented on the occasion of the last three editions of Vinitaly and open to citizens.
“The ‘67 colonne per l’Arena di Verona’ initiative is particularly close to our hearts,” says Umberto Pasqua, President of Pasqua Wines, “because it creates and even stronger connection with a symbol of our city, an authentic asset not only for the residents but also the community, which this year celebrates an important milestone, its hundredth opera season. It is therefore an important commitment for us to take care of the heritage of beauty and culture that surrounds us, which is part of our history and defines our identity.”
The inauguration of the 2023 season is held on June 16 with the premiere of a legendary opera that has always been in the opera calendar of the Arena, Giuseppe Verdi’s Aida directed by Stefano Poda and conducted first by Marco Armiliato and then by Daniel Oren.
