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The 2020 edition of the Wine2Wine Business Forum has chosen to dedicate Focus 2020 to the Wine Business in the post COVID-19 era. There are many events scheduled, and we have listed below those at which we shall be participating.

 

SATURDAY NOVEMBER 21 | from 10.30am to 12.30pm
Event Opening Session
"The future of wine: different views, one perspective. Current scenarios and possible challenges over the next decade".

A conference, in live streaming, organized by Veronafiere, Vinitaly and Wine2Wine to provide an opportunity for open discussion between the main players in the wine industry with the aim of sharing testimonials and talking about strategic sector topics for the future. 

Closing speech by the Minister of Agriculture Teresa Bellanova
Moderator Gianluca Semprini
Speakers include Riccardo Pasqua, CEO Pasqua Wines 

To partecipate, click here

 

MONDAY NOVEMBER 23 | from 1:30pm to 2pm LIVE STREAMING
"File-sharing, creativity and value. WeTransfer, a clear way to promote wine as an art form".   

Speakers:   
Riccardo Pasqua, Ceo Pasqua Vigneti e Cantine  
Alessio Puddu, Brand Partnerships Manager WeTransfer  
Moderator Dario Di Vico, Columnist for "Corriere della Sera"
  
WeTransfer, with 60 million users monthly worldwide, is an ideal digital platform for increasing brand awareness using a high level of creativity. It is an art gallery where brands can add value to their product and promote online sales. Case studies from various industry sectors will be shared. For the wine sector, this will be the Pasqua Wines campaign in the USA.

A live-streaming link will be available shortly. Access by invitation or registration and advance payment.

 

TUESDAY NOVEMBER 24 | from 1pm to 1.30pm LIVE STREAMING
"A customer's journey and the digital shelf: the new way to purchase wine." 

Speakers:   
Francesco Molinari, the first Italian to win a Major Championship
Riccardo Pasqua, Ceo Pasqua Vigneti e Cantine  
Nicola Ferrari, Senior Digital Strategist Aquest (a WPP Company)
Moderator Omar Schillaci, Deputy Director SkyTg24   

The pandemic has profoundly and in part permanently changed the ways in which we find out about and purchase goods and services. Digital footprints mean we can reach everyone wherever they are. The digital shelf can also be of use to the world of wine. but platform and digital narration are closely interlinked. Aquest (Creative Production & Technology Company and part of WPP) discusses the topic by presenting a number of case studies including Pasqua Wines and the global campaign with Francesco Molinari as brand ambassador. 

A live-streaming link will be available shortly. Register for free access.

 

Please note that we will also be present at two tastings, organized respectively by the Valpolicella and TreVenezie Consortiums, on the Wine2Wine Exhibition digital platform.

Digital Masterclass in live streaming with New York – available in English only
Monday November 23 at 6pm 
The Valpolicella Wine Consortium is organizing a masterclass dedicated to Amarone della Valpolicella 
A live-streaming link will be available shortly. Free access by registration in advance.

Digital Masterclass in live streaming – available in English only 
Monday November 23 at 11am 
The TreVenezie Wine Consortium is organizing a masterclass dedicated to Pinot Grigio delle TreVenezie
A live-streaming link will be available shortly. Register for free access.